VICE GLOBAL - CAMOUFLAGS
What if a simple layer of face paint could outsmart some of the most advanced facial recognition systems at the Qatar World Cup?
With CamouFlags, we set out to test that very idea. Using AI, we designed Juggalo-inspired face paint patterns crafted to confuse facial recognition cameras—turning an everyday fan tradition into a bold experiment in digital privacy.
And what better place to try it than the World Cup, where face paint is not just common but a celebrated symbol of team spirit?
Awards:
1 x silver, CCA 2023, Craft/Art direction
1 x Shortliste, Cannes lion, AI storytelling
1 x Silver, DDA, Big idea
3 x Shortliste CCA 2023
With CamouFlags, we set out to test that very idea. Using AI, we designed Juggalo-inspired face paint patterns crafted to confuse facial recognition cameras—turning an everyday fan tradition into a bold experiment in digital privacy.
And what better place to try it than the World Cup, where face paint is not just common but a celebrated symbol of team spirit?
Awards:
1 x silver, CCA 2023, Craft/Art direction
1 x Shortliste, Cannes lion, AI storytelling
1 x Silver, DDA, Big idea
3 x Shortliste CCA 2023
