What if simple face paint could fool some of the best facial recognition tools available at the Qatar World Cup?Together with the creative agency VIRTUE, we sought to answer that question with a project called CamouFlags: AI-generated, Juggalo-inspired face paint designs that could be used to evade facial recognition cameras.The experiment is uniquely suited to the World Cup, as face paint is a common feature at soccer matches for fans showing support for their teams.

Awards:
1 x silver, CCA 2023, Craft/Art direction
1 x Shortliste, Cannes lion, AI storytelling 
1 x Silver, DDA, Big idea
3 x Shortliste CCA 2023