Ilva - Bare dansk design
In the country behind perhaps the world's best-known furniture chain, a series of films should help put the Danish furniture brand on the Swedish map.
In order to position ilva on the other side of the strait, we went to work mischievously and played on ILVA's Danishness by highlighting some of the things that - if you ask us - do not belong in a furniture house.
Through a series of films, we dramatize the thoughts, worries and hassle that can come when you buy furniture in a place where you can also buy soft ice, where you are tempted to buy all sorts of other trifles - or where you have to hassle with assemble the furniture yourself. At ILVA you get none of that - here you only get Danish design.
In order to position ilva on the other side of the strait, we went to work mischievously and played on ILVA's Danishness by highlighting some of the things that - if you ask us - do not belong in a furniture house.
Through a series of films, we dramatize the thoughts, worries and hassle that can come when you buy furniture in a place where you can also buy soft ice, where you are tempted to buy all sorts of other trifles - or where you have to hassle with assemble the furniture yourself. At ILVA you get none of that - here you only get Danish design.
